About MADOODLE

Our Story: The Beginnings
From a young age, creativity has been at the heart of our family. Mac Latour, a seasoned graphic designer, has always had a passion for art and design. With a career dedicated to creating educational books, Mac spent countless hours perfecting her craft. However, it was in her free time that her true artistic spirit flourished. She would sketch for fun, filling countless pages with whimsical doodles that reflected her unique vision of the world.

A Shared Passion
Growing up in such an environment, we naturally developed a deep appreciation for creativity. We often talked about doing something together, combining our talents and passions. We both wanted to create something meaningful, something that could bring joy to others while also being true to our values.

The Birth of MADOODLE
Our home was a treasure trove of Mac's doodles—charming, intricate sketches that were scattered everywhere, from the dining table to the living room. Despite their beauty, these doodles remained hidden from the world, until one day, an idea sparked. What if we could bring these doodles to life through fashion?

From Sketch to Shirt
And so, MADOODLE was born. With a substantial collection of doodles at our disposal, we decided to print them on sustainable clothing. This not only allowed us to showcase Mac's art in a new and exciting way but also to create wearable pieces of art that people could enjoy every day. Each doodle tells a story, and we are thrilled to share these stories with you through our collections.

Seasonal Collection
With an ever-growing archive of doodles, we release a new collection every quarter. Each collection is carefully curated to ensure that the designs are fresh, vibrant, and reflective of the seasons. Our sustainable cotton and ethical production in Amsterdam practices ensure that every piece is not only beautiful but also kind to the planet.

Mac Latour
Mother

Kamo Latour
Son